Logo Design - James Inge Photographer

Logo System for James Inge a photographer based in Bournemouth. James is passionate about working with local businesses, especially in the food and beverage sector so it was important that his logo system communicated these pieces of information to attract his dream clients! We wanted to go with a clean and contemporary style that still felt super approachable and personal. It was also important that the visual identity is versatile and can be used in dynamic playful ways and also on official documentation for the business i.e invoices, proposals or when working with more commercial clients.

The system is set up in a way that means different versions of the logo can appear in different places i.e social media, website, stickers, postcards etc but because the colour and imagery style remains consistent the brand elements are always easy to reconise. This creates a flexible and fun visual identity rather than simply using one logo everywhere which can become a little stuffy or samey for an audience.