Illustration & Logo Design - Nuria Lopez
Logo system for Hairdresser Nuria Lopez. As a stylist, she places value on providing a great experience at the salon and the use of natural and organic hair products. These qualities set her apart from other businesses and so I wanted this to be a part of the story we tell with the logo system.
I went with a more unperfect, hand-drawn feel for the logo and made sure the tone of voice for all of the new assets feels inviting, easygoing, considered and organic.
The logo system needed to offer plenty of room for the business to grow in the future because Nuria eventually would like to have her own line of cosmetics and offer other services at new locations.
Creating an extended logo system gives her some flexibility when using assets and means there’s not just one logo used for everything which starts to feel tiered and dare I say boring.
