Logo Design - Coffi Coffi

Logo system for Swansea based coffee shop. They approached me before the launch of their second shop to create a logo system for their new venture which would be totally separate from the first shop. I had a lot of creative freedom on this one, really they just wanted a solution that would give them consistency across signage, cups, stamps, loyalty cards etc.

The ethos of the shop is to create traditional flavoured coffee, so darker roasts with woody and chocolatey flavours and much less of the more trendy lighter fruiter roasts. For this more traditional coffee shop with an emphasis on quality product I wanted to create a logo system with a little nostalgia and a vintage feel.

The colours for the system were inspired by designs on traditional packaging and tin designs from the UK which ties into the concept behind the choice of typography and the way it has been manipulated.