Brand Identity Design - Aparo
I worked with Steph (Aparo founder) on the businesses full brand identity, from logo system, to fonts, colour, layout and website design. Aparo is a process and technology consultancy for small businesses and start-ups. Steph needed something which felt professional and trustworthy but still had personality and felt modern not ‘stuffy and corporate’
Stacked Logo
After we had completed the Logo System, Colours, Fonts and set the style/tone of voice for the brand we moved forward to set an illustration style for the brand. Steph wanted the final website design to lean towards using personalised illustrations instead of relying on photography to help their service stand out from competitors.
