Logo Design - Coffee Shop Photographer

I worked with Sam Sherwood who founded Coffee Shop Photographer to create a logo that combined his love of coffee and photography into a logo. Once the primary logo (below) was established I used the same visual language to create a set of icons. These can be used for stickers, insta highlights, on websites, social media posts etc.

My aim was to create something interesting and personable which combined a coffee cup and a camera lense in some way. The brands customers are for the most part coffee shops so it was essential to create something which grabbed the attention of coffee shop owners/employees. The wider audience on Instagram included people who are nuts about coffee and into photography. Appealing to this group of people helped Sam grow an online audience and exposure which in turn nurtures the growth of the business.

The illustrated elements in the centre of the design make it easy to customise the badge depending on where it needs to be used. This meant as the brand started to grow it be customised and applied to coffee bags, thank you cards etc.