Reubens Coffee House

Reubens was on the verge of launching a second coffee shop within a University Campus. This marked an ideal moment to reassess their visual brand and commission design work that would facilitate the growth of their business.


The objective was to develop a logo system that stood out and could be effortlessly implemented both online and offline.

  • Approachable, playful, honest, hard-working, quality.

  • Logo system which includes:

    Primary logo, secondary logo, word mark, brand assets and menu signage.

    Brand colours and font.

  • Food & Drink

 
 
 
 

I created a visual language tailored specifically to them, drawing from insights about their business and the desired audience they aimed to engage with.

As a result, the university reached out, expressing interest in featuring them in the "Student Life on Campus" section of the university website. This prompted them to become more active and self-assured on social media while streamlining the printing process, as all necessary files were prepped and readily available.