Pyr Active
A brand who provides digital fitness and training plans which focus on peoples fitness journeys and building healthy habits into a busy lifestyle. These are delivered via a third party application which allows activity to be tracked by users.
Aimed at people who have a specific climb/endurance test in mind or those who want to experiment with this approach to fitness.
-
Habit, health, lifestyle, fitness, wellness, accessibility, nature, enjoyment, outdoors, challenge, positivity.
-
Primary logo, word mark, brand icons, badge logo, brand colours, fonts.
-
Fitness & Tech
The founder wanted to shake up the style which is currently synonymous with sports brands. He wanted to attract a wide audience with an approachable more ‘lifestyle’ and ‘outdoors brand’ look. This style also goes hand in hand with the aim to create a focus on community and positivity within the app itself. The training programs focus on the positives in peoples progress/development as much as the end goal.
In the end the work was inspired by coffee shops, lifestyle brands, outdoors brands and clothing brands. Understanding the target audience and goals for the business it was important to create a brand identity which felt welcoming and something that stands out from the more traditional approach to fitness.
