Brand Identity - Gullivers Enterprises
Gullivers Enterprises is a Social Enterprise that runs a Farm, Farm Shop, Restaurant and year-round events. They hire, train and provide lasting career opportunities for people with learning difficulties such as Autism.
This branding and identity project was a collaborative effort with Prim Hirst who worked on the Illustration side of the project. Gullivers approached us looking for a full re-brand complete set of new logos, illustrations, packaging designs, signage options, social media designs, merchandise designs, typography lock-ups, colour options, fonts and repeat patterns.
The Logo System Designs
01 Primary Logo Mark for business as a whole.
02 Primary Logo Mark for business as a whole.
They wanted to make sure the story of the brand was apparent in the new brand identity as they have plenty of different areas within their business and found that the old brand only focused on the farm shop element. They are super passionate about who they work with, the food they grow and serve on-site and care about biodynamic farming.
There was a lot to communicate and also a lot of places we got to draw inspiration from on-site so a perfect project to really get into. As the Graphic Designer, my role was to use Prims illustrations as the starting point for the brand identity which needed to include a logo system, typography lock-ups, patterns, social media posts, icons and an idea of how the assets can be used on a website.
Primary Logomark for Farm Shop, to be used on the website. The massive carrot is based off a story the client told us in discovery about a similar carrot they grew over a moon cycle which ended up being absolutely massive.
Logo set for the Farm Shop - these can all be used interchangeably on-site, social media etc. Providing multiple options keeps the brand feeling dynamic and these were created to share the same visual language so people still immediately identify them as Gullivers logos.
Wordmark set for Farm Shop & Kitchen, these can also be used across signage, social media, websites, marketing materials etc. The variety of lock-ups and shapes means there is an option which can be used in any space the brand needs to work within.
Brand Assets for Web, Posters, Packaging etc
Each of these type-lockups represents a service Gullivers offers to customers. The brand can use these on-site to indicate where certain services are on the farm - for example a lot of people didn’t realise that staying to eat (Deli Kitchen) was an option after they visited the farm shop. Using these bold graphics they are able to quickly communicate that there is more to see. They can also be used as clickable graphics the website which lead to more info about each service and son social media posts in which the copy below offers up more info about each service.
The repeat patterns here were created to be used mainly on packaging, boxes, loyalty cards etc. Each of the assets displayed help communicate the story of the brand, where they are based, the type of farming they do, what they believe in. Having a bank of assets like this means the business can communicate values with one glance from a customer which helps build a positive, lasting relationship without needing people to read to much copy.
Social Media
These are examples of the way the brand kit can be used to create cohesive social media posts. All the logos, brand assets, brand fonts and colours work in harmony to communicate with Gullivers audience about events, opening hours, services, new products etc.
