Farm Fresh
The business was born out of a life-long passion and deep understanding of the Farming industry. Farm Fresh is set up to provide farmers with a way to make a dignified wage in Switzerland and also to provide high-quality, organic meat to customers.
Quality and trust are at the heart of the business, their produce comes directly from farmers
and it is dry-aged before being sold.
They strive to create connections and strong relationships with customers and encourage open conversations about farming and their products.
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Trust, pride, connection, earthy, honest, organic, friendly, quality, fresh.
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Primary logo, wordmark, social media logo, illustration set, brand asset set, colours and fonts.
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Organic Food & Drink
The work was inspired by the ethos of the brand. It was designed to appeal directly to their customer base using hand drawn and playful illustrative elements plus customised typography. These assets have also been coupled with a minimal and bold colour palette which is easy to recognise and easy to use throughout the brands digital and physical presence. All of this means the new brand work has plenty of personality, tells the story behind the business and is easy to use for the business owners once it was delivered to them.
