Coffi Coffi are an Independent Coffee shop based in Swansea, they approached me about creating a flexible logo system. They wanted a clean typographic style with a vintage feel. By customing the serif typeface used in the final system we were able to create something unique to the brand. This system is easy to use across Social Media and Website design as well as on packaging, signage and other printed materials i.e stamps, stickers, loyalty cards.

Their target audience includes people who love traditionally roasted coffee with nuttier and richer flavours compared with lighter fruity cups, hence the phrase ‘The Real Stuff’. They range from people in their early twenties to late forties, their customers love quality coffee, food and a welcoming atmosphere.

We wanted to create a system that appeals directly to this target audience, therefore attracting the businesses ideal customer. It also needed to be easy for the client to apply across all the brands touch points which is why I created several versions of the logo so it looks great in the circular profile image on Instagram, on websites, as stamps and in future on packaging!

Coffi Coffi is known for: Welcoming atmosphere, quality, vintage style and community spirit which has been reflected in their logo system and continued on in the brand messaging managed by founder Tom.